A symbol of its own, made of calculation.
Astrology websites tend to reach for pictures of stars. Nakai has an instrument of its own: every ring, mark and planet is worked out by the browser on the spot. It is the brand's own symbol, not a stock picture.
No diary, no sale.
The site used to take bookings and payments. When the diary closed, hiding the button was not enough: we removed the whole path to a sale. Today the session page says the diary is closed, and there is nothing left to fill in.
What it needs, in plain view.
Reading a chart takes three facts: the date, the exact time and the place of birth. The site states them plainly, next to what the session includes. Nobody turns up without knowing what to bring.